I-90 (Insurance 90) is the traditional insurance bidding process. I-90 is a fast-paced highway where an agent is focused solely on the procurement of insurance quotes during the 90 days immediately prior to the annual renewal. This route is the most heavily traveled road in our industry. I-90 is a quick trip, and when multiple agents and brokers are on the road, the marketplace grows confused and congested. Every business has risk issues – potholes – that need attention and repair. Unfortunately, there are no stops on I-90 to identify, measure, or mitigate these risks. Due to the limited time and the amount of work required to get insurance quotes, the potholes (risk issues) go unaddressed, or even worse, not even noticed. Because there are no signs that point toward Risk Profile Improvement (RPI), I-90 is an expensive route to travel.
